Recency Theory Suggests That It Is a Waste of Money

question 109

True/False

Recency theory suggests that it is a waste of money when ads reach either individuals or a business that does not need a particular product or do not have an interest in the product.

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Definitions:

Top-Down

Top-down refers to cognitive processes guided by higher-level mental processes, as when we construct perceptions drawing from our experience and expectations.

Explicit Learning

A form of learning that involves conscious awareness in the acquisition of knowledge or skills, characterized by deliberate efforts to gain specific information.

Pavlov's Classical

A theory of learning that describes the conditioning process through which behaviors are associated with environmental stimuli.

Thorndike's Instrumental

A learning principle proposed by Edward Thorndike, emphasizing that behaviors followed by satisfying consequences are more likely to recur, whereas those followed by unpleasant consequences are less likely.