Identification Is the Ability of the Audience to Identify with the Spokesperson

question 217

Multiple Choice

Identification is the ability of the audience to identify with the spokesperson in an ad.Identification is derived from:

• A) expertise and credibility
• B) attractiveness and likeability
• C) personality and charisma
• D) similarity and attractiveness

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion in a set of values, indicating how spread out the values are from the mean.

Index Fund

A fund created to adhere to specific predefined criteria, enabling it to mirror the performance of a chosen collection of investments.

PHStat

A software package that enhances Microsoft Excel with statistical analysis capabilities.

Variance

A measure of how spread out a set of numbers is, indicating the variability from the mean.