The Category Development Index (CDI)is a Measure of a Market's

question 83

True/False

The category development index (CDI)is a measure of a market's percentage of sales of a particular brand divided by that market's share of the total U.S.households.

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Definitions:

Inventory Turnover

Inventory Turnover is a ratio that shows how many times a company's inventory is sold and replaced over a period.

Accounts Receivable Collection

The process of recovering funds that are due from customers who have purchased goods or services on credit.

Customer Discount

A reduction in the price of goods or services offered to buyers, often used as a sales promotion strategy.

Marketable Securities

Assets that can be rapidly turned into cash at an acceptable value.