In Media Planning,instead of Frequency,which Is the Commonly Used Measure

question 104

Multiple Choice

In media planning,instead of frequency,which is the commonly used measure?

• A) reach
• B) opportunity to see (OTS)
• C) gross rating points (GRP)
• D) cost per thousand (CPM)

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Definitions:

Management Practices

The methods, strategies, and techniques employed by managers to improve efficiency and achieve organizational objectives.

High Values

Principles or standards considered to be of great importance or virtue, guiding moral judgment and behavior.

Delegating Decision-Making

The transfer of authority and responsibility for making decisions from one person or group to another, often seen as a key component of effective leadership.

Untrained Workforce

A group of employees who have not received formal instruction or skills development related to their job functions.