The Number of Times a Target Audience Must Be Exposed

question 61

Multiple Choice

The number of times a target audience must be exposed to a message to achieve a particular objective is called:

• A) gross rating points
• B) effective reach
• C) effective frequency
• D) opportunities to see (OTS)

---

Definitions:

Dracula

A fictional vampire character created by Bram Stoker, often associated with the historical figure Vlad the Impaler.

Tickets

Passes or slips of paper that entitle the holder to admission to an event, travel on public transport, or some other service.

November

The eleventh month of the Gregorian calendar year, following October and preceding December.

Caribbean Literature

Literary works that originate from the Caribbean region, reflecting its history, culture, and social issues.