A Nielsen Rating of 15

question 84

Multiple Choice

A Nielsen rating of 15.3 for a CSI television show means:

• A) 15 percent of all televisions
• B) of the televisions that were turned on in the U.S., 15.3 percent were tuned to the CSI show
• C) 15.3 percent of all television in the U.S. were tuned to the CSI show
• D) of those watching the CSI show, 15.3 percent matched the advertisers target market

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Definitions:

Balanced Scorecard

A strategic planning and management system used by organizations to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Company Outcomes

Refers to the results or consequences of a company's strategies and operations, including financial performance, market share, and customer satisfaction.

Strategy

It is a plan of action designed to achieve a long-term or overall goal.

Operating Assets

Assets required for a company to conduct its daily business operations, including property, plant, and equipment, but excluding investments and non-operational assets.