If an Advertisement Appears on ER Three Times and ER

question 194

Multiple Choice

If an advertisement appears on ER three times and ER has a Nielsen rating of 12.3,the gross rating points (GRP) would be:

• A) 4.1
• B) 12.3
• C) 36.9
• D) there is not enough information to calculate the GRP

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Definitions:

Taken-For-Granted Assumptions

Beliefs or perspectives that are accepted as true without questioning or critical examination.

Native Language

A person's first language, also referred to as the mother tongue, which is the language learned from birth.

Universal Language

A hypothetical or actual language that is understood and can be used by all human beings for effective and inclusive communication.

Prejudice

Preconceived opinion or bias against an individual or group without just grounds or before obtaining adequate knowledge.