The Three-Exposure Hypothesis States That

question 128

Multiple Choice

The three-exposure hypothesis states that:

• A) ads in three different media need to be used to have the maximum impact
• B) three exposures to an ad is sufficient to be effective
• C) a minimum of three exposures to an ad is necessary to be effective
• D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product

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Definitions:

Privacy

The state or condition of being free from unauthorized intrusion or disclosure of information.

Belmont Report

A foundational document in the ethics of human subjects research, outlining principles such as respect for persons, beneficence, and justice.

Beneficence

A Belmont Report principle that human subjects research should maximize possible benefits and minimize possible harm to participants.

Justice

A Belmont Report principle that the benefits and risks of research should be distributed fairly.