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Decorative models are people who:
Q16: The part of the media plan that
Q26: Media planning begins with a careful analysis
Q115: A celebrity endorser is used in advertisements
Q155: Based on the hierarchy of effects model,affective-oriented
Q171: Which method of segmenting markets is based
Q198: To be successful,humor used in ads should
Q208: A leverage point moves the consumer from
Q211: Most creatives view which type of advertising
Q220: The person who buys space and also
Q231: Generic message strategies are seldom used in