If the Objective of an Advertising Campaign Is to Increase

question 69

Multiple Choice

If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:

• A)the visual presentation of the product and/or logo.
• B)a high level of frequency.
• C)using persuasive advertising.
• D)using an emotional appeal.

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Definitions:

Reciprocal Determinism

A concept in psychology that suggests an individual's behavior both influences and is influenced by personal factors and the social environment.

Self-Efficacy

Someone's assurance in their potential to perform tasks essential for reaching desired achievements.

Internal Personal Factor

An individual's intrinsic traits or characteristics, such as beliefs, values, attitude, and personality, that influence behavior.

Spotlight Effect

The perspective that people are overly concerned with observing one's external behavior and appearance, more so than in reality.