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Many of today's consumers rely heavily on the Internet to research products,to shop,to make comparisons,and to read consumer-generated reviews of products.
Proximate Explanations
Explanations in biology that address the immediate cause or mechanism of a behavior or trait, as opposed to its evolutionary or historical origin.
Ultimate Explanations
Explanations interested in understanding the evolutionary reasons or adaptive significance behind behaviors or traits.
Adaptive Value
The extent to which a trait or characteristic improves an organism's chances of survival and reproduction in its environment.
Comparative Approach
A methodological strategy in research that involves comparing different species, groups, or systems to understand evolutionary relationships, functions, or adaptations.
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