Effectiveness in Buying Media Time and Space Is Dependent on Each

question 163

Multiple Choice

Effectiveness in buying media time and space is dependent on each of the following factors except:

• A)agency culture and track record.
• B)relationship between the agency and the medium's sales representative.
• C)size of the agency.
• D)creativity of the media buyer.

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Definitions:

Maturation

The process of becoming mature, involving growth and development in biological, emotional, or intellectual aspects.

DNA

Deoxyribonucleic acid, the hereditary material in humans and almost all other organisms.

Genetic Characteristics

Attributes, conditions, or disorders that are determined by genes inherited from one's parents.

Proteins

Large biomolecules consisting of one or more long chains of amino acid residues, crucial for the body's structure, function, and regulation of tissues and organs.