Examlex
Web sites,similar to displays at retail stores,can be rearranged to create excitement and interest,but basic links and location of merchandise should not be changed too often.
Perceived Value
The value a consumer believes a product or service has, which may not always reflect its actual price or cost.
4 Ps
Refers to the product, price, place, and promotion - elements considered essential in the marketing of goods or services.
Product Benefits
Refers to the positive outcomes or attributes that customers receive from using a product, enhancing their satisfaction or solving their problems.
S.A.V.E. Framework
A strategic approach focusing on Solution, Access, Value, and Education to guide marketing and sales efforts.
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