The Development of Marketing Programs That Create Interplay Between Consumers

question 20

Multiple Choice

The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

• A) direct marketing
• B) interactive marketing
• C) viral marketing
• D) cross selling

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Definitions:

Job Enlargement

Increasing the number and variety of tasks that an individual performs, aiming to reduce monotony and enhance job satisfaction.

Organized Labor

Groups of workers, such as unions, who collectively negotiate wages, working conditions, and other employment terms with their employers.

Intrinsic Rewards

The personal satisfaction and fulfillment derived from accomplishing a task or learning new skills, independent of external rewards.

Cash Bonus

A financial reward given to employees or individuals, typically as a lump sum, as a recognition of their contributions or achievements.