Data Mining Normally Involves Building Profiles of Consumer Groups and Preparing

question 10

True/False

Data mining normally involves building profiles of consumer groups and preparing models that predict future purchase behaviors.

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Definitions:

Unfavorable Stimulus

A stimulus considered unpleasant or adverse, which can alter behavior when removed following a specific action.

Favorable Stimulus

A stimulus that elicits a positive response or behavior from an organism.

Negative Reinforcement

A behavior modification technique that increases the likelihood of a behavior by removing or avoiding a negative outcome or stimulus.

Electric Shock

A sudden discharge of electricity through a part of the body, capable of causing injury or various physiological effects.