Using Traditional Media to Promote and Attract Customers to a Web

question 1

Multiple Choice

Using traditional media to promote and attract customers to a Web site is:

• A) cyberbranding
• B) brand spiraling
• C) off-line branding
• D) viral marketing

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Definitions:

Turnover

How often employees resign from a corporation and are replaced by new staff.

Gender Stereotypes

Preconceived notions or generalized views about the attributes, characteristics, and behaviors of individuals based solely on their gender.

Observer

An individual who watches or monitors events, behaviors, or processes, often for study, research, or oversight purposes.

Age Discrimination

Prejudicial treatment or unfair practices against individuals based on their age, particularly but not exclusively in employment settings.