The Primary Advantage to Advertisers in Using Smaller,niche Social Network

question 132

Multiple Choice

The primary advantage to advertisers in using smaller,niche social network sites instead of MySpace and Facebook is:

• A) the opportunity to zero in on the audience that more closely matches the company's target market
• B) lower costs
• C) the ability to create consumer-generated advertising and consumer-generated word-of-mouth
• D) the opportunity to avoid ad clutter

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Definitions:

Population Parameters

Population parameters are numerical values that summarize or describe characteristics of an entire population, such as the mean or variance.

Measures of Dispersion

Statistical values that indicate how spread out the data points in a data set are.

Maximum

The highest value in a data set.

Multivariate Statistics

A subset of statistics encompassing the simultaneous observation and analysis of more than one outcome variable.