Which of the Following Statements About Consumer-Generated Ads Placed on Social

question 20

Multiple Choice

Which of the following statements about consumer-generated ads placed on social networks is not true?

• A) consumer-generated ads are viewed as more genuine than company-generated ads
• B) some advertising experts believe the future of advertising is in user-generated ads rather than agency-produced ads
• C) encouraging consumers to generate ads for a product is a creative form of interactive marketing
• D) most ads on social networks are produced by consumers

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Definitions:

Person-Organization Fit

The compatibility between an individual's values, beliefs, and personality and the culture, values, and norms of the organization they work for.

Corporate Culture

Represents the shared values, beliefs, and practices that characterize an organization and influence its employee behavior.

Diverse Perspectives

The inclusion of varied viewpoints and backgrounds (cultural, educational, etc.) which can enrich problem-solving and decision-making processes.

Underperformed

To perform less well than expected or required.