Companies Develop Frequency Programs to Encourage Customer Loyalty and to Match

question 26

True/False

Companies develop frequency programs to encourage customer loyalty and to match or preempt the competition.

---

Definitions:

Pecan Rolls

Sweet pastry rolls that are typically filled with a pecan mixture, often served as a dessert or snack.

Gyro

A traditional Greek dish made of meat cooked on a vertical rotisserie, often served with tomato, onion, and tzatziki sauce, wrapped in pita bread.

Utility

A measure of satisfaction or pleasure that a person gains from consuming goods and services.

Marginal Utility

The additional satisfaction or benefit (utility) a consumer gains from consuming one more unit of a good or service.