The IT Department Can Identify Individuals Who Abandon the Shopping

question 179

Multiple Choice

The IT department can identify individuals who abandon the shopping cart just prior to checkout.An effective strategy for the marketing department would be to:

• A) send an e-mail to these individuals offering free shopping, a discount, or a simple reminder that they have items in the shopping basket
• B) turn the list of names over for a direct marketing campaign
• C) develop a viral marketing campaign with these individuals
• D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart

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Definitions:

Ideal Self

An individual's conception of themselves in terms of attributes and qualities they aspire to possess.

Real Self

The way you really are when nobody is around to approve or disapprove.

Self-Image

One's perception or mental image of oneself, which can influence confidence, behavior, and social interactions.

Conditional Positive Regard

A concept in psychology where acceptance and love are contingent upon a person's behavior meeting certain conditions or standards.