Viral Marketing Is

question 37

Multiple Choice

Viral marketing is:

• A) the use of non-traditional media to promote a companies Web site
• B) a form of database marketing
• C) preparing a marketing message that is in some way passed on from one individual to another
• D) using a virus to spread a marketing message

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Definitions:

Job Enrichment Model

A method of job design aimed at increasing employee satisfaction by adding more meaningful tasks and duties, which enhances motivation and performance.

Job Enlargement

Increasing the number and variety of tasks that an individual performs, aiming to reduce monotony and enhance job satisfaction.

Organized Labor

Groups of workers, such as unions, who collectively negotiate wages, working conditions, and other employment terms with their employers.

Intrinsic Rewards

The personal satisfaction and fulfillment derived from accomplishing a task or learning new skills, independent of external rewards.