In Terms of Buzz Marketing,the Most Risky Strategy Is to Use

question 73

Multiple Choice

In terms of buzz marketing,the most risky strategy is to use:

• A) consumers who truly like a brand and tell others
• B) consumers who like a brand and are sponsored by a company to tell others
• C) company employees to create a blog on the company's Web site about a brand and then invite consumers to participate
• D) company or agency employees posing as customers of the company telling others about the brand

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Definitions:

Trade Credit Discounts

Reductions in price offered by suppliers to buyers as an incentive for early payment within a specified period.

Short-term Financing

Refers to borrowing options available to businesses for a period typically less than one year, to fulfill immediate financial needs.

Tight Credit

A financial condition where loans are difficult to obtain from banks or creditors, often due to strict lending standards or economic downturns.

Interest Rates

The cost of borrowing money or the return on savings, typically expressed as an annual percentage of the loan or investment amount.