In Terms of Buzz Marketing,the Most Risky Strategy Is to Use

question 73

Multiple Choice

In terms of buzz marketing,the most risky strategy is to use:

• A) consumers who truly like a brand and tell others
• B) consumers who like a brand and are sponsored by a company to tell others
• C) company employees to create a blog on the company's Web site about a brand and then invite consumers to participate
• D) company or agency employees posing as customers of the company telling others about the brand

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Definitions:

Toxic Substances Control Act

U.S. legislation enacted to regulate the introduction of new or already existing chemicals, with the aim of protecting human health and the environment.

Unreasonable Risk

A situation or action that exposes individuals to a significant potential for harm that is not justified by the possible benefits.

Human Health

The state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Toxic Substances Control Act

A legislation passed in the United States in 1976 designed to control the introduction and use of both new and existing chemicals.