The Technique Designed to Find Out an Advertisement's Cost in Reaching

question 31

Multiple Choice

The technique designed to find out an advertisement's cost in reaching a particular product's target market is called:

• A) effective frequency
• B) target reach
• C) weighted or demographic CPM
• D) cost per rating point

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Definitions:

Actual Malice

The standard required to prove defamation against public figures, involving knowledge of falsity or reckless disregard for the truth.

Defamation Suit

A legal action brought against an individual or entity for making a false statement that causes harm to someone's reputation.

Constitutional Protections

Safeguards embedded within a constitution that protect the rights and freedoms of individuals and organizations against infringements by the government.

Governmental Action

Any action taken by a government body, which can include legislation, executive orders, or regulatory actions.