The Future Use of Product Placements and Branded Entertainment Will

question 46

Multiple Choice

The future use of product placements and branded entertainment will depend on:

• A)the level of clutter in the placements.
• B)the costs.
• C)viewer acceptance.
• D)the measured impact on sales.

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Definitions:

Total Cost

The combined total of expenses involved in making goods or services, including costs that do not change and those that do.

Variable Input

Any resource used in production whose quantity can be changed in the short term to increase or decrease output, such as labor or raw materials.

Marginal Cost

The expenditure incurred from creating one more unit of a product or service.

Total Variable Cost

The total of expenses that vary directly with the level of production or output.