In Determining Lifetime Value,customer Acquisition Costs Are Determined By

question 79

Multiple Choice

In determining lifetime value,customer acquisition costs are determined by:

• A) dividing advertising costs by the number of customer transactions
• B) dividing the total marketing and advertising costs by the number of new customers
• C) dividing the total marketing and advertising costs by the number of total customers
• D) dividing the total marketing and advertising costs by the number of customers in the database

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Definitions:

Affiliation

The relationship or association between individuals or organizations.

Rosa Parks

An African American civil rights activist best known for her pivotal role in the Montgomery Bus Boycott.

Civil Rights Movement

A decades-long struggle by African Americans to end racial discrimination and achieve equal rights under the law in the United States.

Profligate

Profligate describes a person or behavior that is recklessly wasteful or extravagantly spendthrift, often connoting moral decadence.