In a RFM Analysis,the F Stands for Frequency,which Is a Record

question 194

True/False

In a RFM analysis,the F stands for frequency,which is a record of when customers makes purchases,including the dates.

---

Definitions:

Traffic Builder

A promotional activity or event designed to attract visitors or increase footfall to a certain location, such as a retail store or trade show booth.

Product-line Pricing

A strategy where different products within the same category are priced differently based on features, benefits, or cost of production.

Dynamic Pricing Policy

A pricing strategy where the prices of goods or services are adjusted in real-time based on demand, competition, and other market factors.

Competitive Factors

Elements that influence a company's ability to compete in the market, including product quality, price, marketing strategies, and customer service.