Consumers Often Ignore Marketing Information Sent to Them After Joining

question 138

Multiple Choice

Consumers often ignore marketing information sent to them after joining a permissions marketing program because:

• A) the products are too costly
• B) the marketing pieces are not relevant any more
• C) they can no longer win prizes or receive free gifts
• D) the person has moved and did not leave a forwarding address or e-mail

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Definitions:

Acetylcholine

A neurotransmitter in the body that plays a vital role in muscle movement and cognitive functions including attention and memory.

Memory Difficulties

Problems with recalling information from short-term or long-term memory, affecting learning, daily tasks, and communication.

Psychotropic Medication

Drugs prescribed to affect the mind, emotions, and behavior, used in the treatment of mental health disorders.

Brain Tumor

An abnormal growth of cells within the brain that can be benign or malignant; its presence can affect neurological functions.