To Code Data Using RFM Analysis,the Frequency Is Coded from 1

question 161

True/False

To code data using RFM analysis,the frequency is coded from 1 to 5 with 5 representing the customers who have made the highest number of purchases within a specific time period and 1 representing the customers who have made the least number of purchases.

---

Definitions:

Trench

Long, narrow, and deep depressions on the ocean floor, often occurring at the boundaries between tectonic plates.

Philippine Sea

A section of the western Pacific Ocean east of the Philippines, notable for its depth and marine biodiversity.

Island Arc

A chain of volcanic islands that form along a convergent tectonic plate boundary, typically where an oceanic plate subducts beneath another oceanic plate.

Subduction Zones

Regions where one tectonic plate is being forced down into the mantle beneath another plate, often associated with volcanic activity and earthquakes.