The Number One Reason Individuals Remain Loyal to a Permission

question 176

True/False

The number one reason individuals remain loyal to a permission marketing program once they have joined is a chance to win prizes in a contest or sweepstakes.

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Definitions:

Nonexcludable

A nonexcludable good or service is one where it is impossible, or highly costly, to prevent someone from benefiting from it, regardless of whether they have contributed towards it, such as public parks or national defense.

Pigouvian Tax

A tax imposed on any market activity that generates negative externalities (costs not borne by the party causing them) to correct the market outcome.

Tradable Licenses

Permits that can be bought and sold, allowing the holder to engage in a particular activity or emit a certain amount of pollutants.

Common Resources

Goods that are accessible to all members of a society but have a limited supply, leading to potential overuse.