In RFM Analysis,R Refers to Recency,which Is The

question 177

Multiple Choice

In RFM analysis,R refers to recency,which is the:

• A) number of purchases within a specific time period, normally 1 year
• B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
• C) date of the last purchase
• D) number of days since the last interaction with the company

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Definitions:

Teratogens

Agents that can cause developmental abnormalities or birth defects in a developing fetus when exposed to the mother.

Zygotes

The initial cell formed when a new organism is conceived, produced by the union of sperm and egg cells.

Deoxyribonucleic Acid

The molecule that carries the genetic instructions used in growth, development, functioning, and reproduction of all living organisms.

Dizygotic

Pertaining to or derived from two separate fertilized ova, leading to fraternal twins.