Database-Driven Marketing Programs Should Be Designed to Increase Sales and Profits

question 138

True/False

Database-driven marketing programs should be designed to increase sales and profits.

---

Definitions:

Red Tape

Excessive bureaucracy or adherence to formal rules and regulations that can delay or complicate processes and decision-making.

Bureaucratic Organisation

A type of organizational structure that operates under a fixed set of rules and procedures, often with a hierarchical system of administration.

Quantitative Approaches

Methods that focus on obtaining and analyzing numerical data for the purpose of making decisions or understanding patterns.

Computer Technology

The study and application of the design, construction, and use of computers and software for processing and managing information.