The Primary Reason for Building a Database, Coding the Information

question 50

Multiple Choice

The primary reason for building a database, coding the information, and mining the data is to use the output to:

• A)develop marketing programs customized for each customer.
• B)place customers into segments for the purpose of data-driven marketing programs.
• C)customize marketing programs to fit each market segment's profile.
• D)establish one-on-one communications with each customer.

---

Definitions:

Psychotherapy

A therapeutic approach involving psychological methods, particularly when based on regular personal interaction, to help a person change behavior and overcome problems in desired ways.

Defense Mechanisms

In psychoanalytic theory, the mechanisms of the ego that serve to protect an individual from experiencing anxiety produced by conflicts with the id, superego, or reality.

Mental Energy

The capacity of the mind to engage in cognitive activities and processes, such as thinking, problem-solving, and focusing attention.

Psychoanalytic Thinking

A psychological perspective that emphasizes the influence of the unconscious mind on behavior, originating from the work of Sigmund Freud.