By Using Cookies to Record a Customer's Visit to a Web

question 86

Multiple Choice

By using cookies to record a customer's visit to a Web site,company's marketing team can:

• A) target customers with a direct marketing program that meets the customer's personal interests
• B) access a person's computer to obtain demographic and psychographic information
• C) personalize a greeting the next time the customer goes to the site and customize the content to match the person's past browsing behaviors
• D) provides sales promotions on the fastest moving products from the Web site

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Definitions:

Prosocial Motivation

The desire to expend effort to help other people.

Help Coworkers

The act of assisting colleagues in the workplace, which can range from sharing knowledge, lending a hand in projects, or providing emotional support.

Intrinsic Motivation

The drive to engage in an activity for its own sake, deriving pleasure and satisfaction from the activity itself rather than from external rewards.

Level of Interest

The degree of curiosity, attention, or concern an individual or group shows towards a subject or activity.