In Calculating the Lifetime Value of a Market Segment,the Figures

question 129

Multiple Choice

In calculating the lifetime value of a market segment,the figures that are more difficult to obtain and are contained only in the marketing database are:

• A) retention rates and purchases per year
• B) fixed and variable costs
• C) database costs and acquisition costs
• D) marketing and advertising costs

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Definitions:

Federal Minimum Wage

The lowest hourly wage that employers can legally pay their workers as mandated by the U.S. federal government.

Redlining

Discriminatory practice by banks or other financial institutions of denying or limiting financial services to certain neighborhoods based on racial or ethnic composition.

Minority Neighborhoods

Urban areas predominantly inhabited by members of racial or ethnic minority groups, often shaped by historical, social, and economic factors.

Mortgages

Loans specifically provided for the purchase of property or real estate, where the property itself is used as collateral for the loan.