Examlex
Through data mining a company can build a profile of its best customers, which can then be used to identify prospective new customers or upgrade current customers to a higher level of purchasing.
Drive Letter
A letter assigned to a storage device or partition in a computer's operating system, used to identify and access it.
Storage Device
A piece of hardware used to store digital data, such as hard drives, SSDs, USB flash drives, or memory cards.
Path
The specific location or address of a file or directory within a computer's file system.
Database
A structured set of data held in a computer, especially one that is accessible in various ways for efficient retrieval and manipulation.
Q5: In terms of buzz marketing, the ideal
Q26: Companies develop frequency programs to encourage customer
Q28: The most cost-effective means of communicating with
Q55: In terms of new product adoptions, consumer-generated
Q85: Price-sensitive consumers regularly respond to consumer promotions,
Q99: Posting a firm's Web address on a
Q137: Less than half of the companies in
Q137: For products in general, the majority of
Q138: Alternative marketing relies on buzz, word-of-mouth, lifestyles,
Q202: A coupon placed on a package to