In Determining Lifetime Value,customer Acquisition Costs Are Determined By

question 79

Multiple Choice

In determining lifetime value,customer acquisition costs are determined by:

• A) dividing advertising costs by the number of customer transactions
• B) dividing the total marketing and advertising costs by the number of new customers
• C) dividing the total marketing and advertising costs by the number of total customers
• D) dividing the total marketing and advertising costs by the number of customers in the database

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Definitions:

Latency

A period of inactivity or delay before a process or response initiates following a stimulus.

Imperative

Something that is required or absolutely necessary; a principle or command that needs to be followed.

Functional Unity

The concept that all aspects of a society or system work together in an interrelated manner to ensure stability and continuity.

Robert Merton

An influential American sociologist known for developing theories on social structure, anomie, and for the concept of self-fulfilling prophecy, among other contributions to sociology.