In Recent Years, Marketers Have Increased the Use of Which

question 98

Multiple Choice

In recent years, marketers have increased the use of which medium for distributing samples?

• A) broadcast media
• B) free standing inserts (FSI)
• C) magazines
• D) direct mail

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Definitions:

Fulfilling Job

A job that provides satisfaction, a sense of achievement, and a feeling of making a meaningful contribution.

Drive Theories

Psychological theories that explain motivation as being driven by the need to fulfill basic biological needs, such as hunger or thirst.

Biological Drives

Innate impulses that drive behavior and ensure survival, such as hunger, thirst, and the need for sleep.

External Rewards

Benefits or incentives provided by an external source, such as money, praise, or awards, that motivate behavior.