In RFM Analysis,M Refers to Monetary,which Is The

question 84

Multiple Choice

In RFM analysis,M refers to monetary,which is the:

• A) number of purchases within a specific time period, normally 1 year
• B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
• C) date of the last purchase
• D) average monetary value of purchases made during a specific time period, normally 1 year

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Definitions:

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much contributes to covering fixed costs and generating profit.

Capital Intensive

Describes industries or businesses that require large amounts of investment in heavy machinery, equipment, or other capital assets to produce goods or services.

Margin of Safety

The difference between actual or projected sales and the break-even point, indicating the level of risk in meeting profitability targets.

Margin of Safety

The difference between actual or projected sales and the break-even point, indicating the amount of sales decline a business can tolerate.