In Coding Data Using RFM Analysis,a Value of "1" for the "F

question 77

Multiple Choice

In coding data using RFM analysis,a value of "1" for the "F" would indicate:

• A) the group of customers who have made the lowest number of purchases within the a specific time period
• B) the group of customers who have made the highest number of purchases within the a specific time period
• C) the group of customers with the longest amount of elapsed time since the last purchase
• D) the group of customers who made the most recent purchases

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Definitions:

Readily Marketable

Assets or securities that can be easily sold or converted into cash, typically without significant loss of value.

Short-Term Investments

Assets that can be easily converted into cash within a short timeframe, typically one year or less, without losing value.

Marketable Debt Securities

Investments in bonds or other debt securities that are available for sale before their maturity date.

Idle Cash

Refers to the money that a company has not invested or used in any way to earn more income.