In Coding Data Using RFM Analysis,a Value of "5" for the "M

question 102

Multiple Choice

In coding data using RFM analysis,a value of "5" for the "M" would indicate:

• A) the group of customers who spent the most amount of money, on average, per transaction during a specific time period
• B) the group of customers who have made the highest number of purchases within the a specific time period
• C) the group of customers who spent the most amount of money, in total, during a specific time period
• D) the group of customers who spent the most amount of money, on average, during a specific time period