A Program That Ties Marketing to a Charity in Order

question 9

Multiple Choice

A program that ties marketing to a charity in order to generate good will is called:

• A) cause-related marketing
• B) social responsibility marketing
• C) marketing myopia
• D) sponsorship marketing

---

Definitions:

Annual Salaries

The total earnings of an individual or employee over the course of a year, excluding bonuses or other additional payments.

Corporate Executives

High-ranking officials within a corporation who are responsible for making major decisions and implementing policies.

Resamples

The process of drawing repeated samples from a set of observed data, typically for the purpose of making statistical inferences or estimates.

Bootstrap

A statistical method that involves resampling a single dataset to create many simulated samples, used in assessing variability.