The Process of Building Profiles of Customers from a Firm's

question 143

Multiple Choice

The process of building profiles of customers from a firm's database is called:

• A) data warehousing
• B) direct marketing
• C) a commercial database service
• D) data mining

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Definitions:

Winning Contract

A successful agreement or deal achieved after a competitive process or negotiation.

Emotional Intelligence

The ability to understand, manage, and express one's own emotions, as well as to engage in interpersonal interactions with wisdom and empathy.

Components

The constituent parts or elements that make up a system, machine, or device.

Describe

To give a detailed account or picture of something in words, including its characteristics, qualities, or events.