In Developing a CRM Program,the "Share" of the Customer Refers

question 144

Multiple Choice

In developing a CRM program,the "share" of the customer refers to:

• A) the value of the customer over his or her lifetime
• B) the share of the firm's revenue the customer generates
• C) the share of expenditure the customer spends compared to his or her total income
• D) the percentage of expenditures a customer makes with one particular firm compared to total expenditures in the product category

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Definitions:

Liabilities

Financial obligations or debts owed by a business to creditors, which must be paid back at some point in the future.

Net Asset Value

The total value of a fund's assets minus its liabilities, often used in context with mutual funds and represents the per-share/unit price of the fund.

Accounts Payable

Liabilities of a firm representing money owed to creditors for goods and services purchased on credit.

Fund Shares Outstanding

The total number of shares issued and currently held by investors, including restricted shares owned by the company’s officers and insiders but excluding any repurchased shares.