A Database-Driven Marketing Program Starts with Assigning Individual Internet Customers

question 182

Multiple Choice

A database-driven marketing program starts with assigning individual Internet customers IDs and passwords that:

• A) allow them to access components of the company's Web site that are not available to those who are simply browsing the Web site
• B) engage cookies to record personal information from the customer's computer
• C) allows a firm to customize the products it sells to fit the profile of each customer
• D) allow a company to engage in an e-mail marketing campaign

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Definitions:

Large Vehicles

Vehicles of considerable size, often used to refer to trucks, buses, or heavy equipment.

Solid Rotors

Brake rotors without internal ventilation channels, often used in less demanding applications than vented rotors.

Composite Fibers

Materials made from two or more different substances, offering enhanced strength, durability, or other properties for various applications.

Fixed Calipers

Brake calipers that are stationary and house multiple pistons on each side of the rotor, providing more even brake pad wear and better performance.