The Two Primary Metrics of CRM Are

question 183

Multiple Choice

The two primary metrics of CRM are:

• A) data-driven communications and data-driven marketing programs
• B) lifetime value and RFM analysis
• C) data mining and data coding
• D) lifetime value of customers and share of customer

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Definitions:

Sole Proprietorships

A business structure where a single individual owns and operates the entity, bearing all responsibilities and privileges.

Partnerships

A legitimate business setup where two or more partners manage the company and share its earnings.

General Partnership

A business structure where two or more partners share unlimited liability for the debts and obligations of the business.

Sole Proprietorship

A business structure owned by a single individual, where the owner and the business are legally considered the same entity, simplifying operations but also involving personal liability.