Many Companies That Sell Clothes Over the Internet Will Send

question 58

Multiple Choice

Many companies that sell clothes over the Internet will send e-mail messages or an e-mail newsletter to customers who are interested in keeping up with the latest fashion news.This strategy is most successful if it is based on:

• A) lifetime value and RFM analysis
• B) customer profile information obtained from analysis of Web behavior
• C) customer profile information the customer has provided to the company
• D) customer profile information obtained through cookies

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Definitions:

Financial Statements

Formal records of the financial activities and position of a business, entity, or individual, including the income statement, balance sheet, and statement of cash flows.

Timeliness

The concept of providing information in a timeframe that is useful for decision-making purposes, often relevant in financial reporting and investing.

Efficiency

The effectiveness with which an organization utilizes resources to achieve its objectives with minimum waste.

Accuracy

The extent to which the outcome of a measurement, computation, or detail agrees with the true value or an established norm.