The Key to Managing External Stakeholders Is for the Public

question 164

True/False

The key to managing external stakeholders is for the public relations department to constantly send out positive information about the company to all of the external stakeholder groups.

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Definitions:

Product Features

The specific attributes or characteristics that define a product and distinguish it from competitors.

Interest Stage

A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.

Awareness

The state or condition of being conscious of something, such as a brand or product, which is often the first stage in the marketing funnel.

Hierarchy of Effects

A sequence of stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase of a product or service.