The Process of Searching a Database for a Specific Piece

question 65

Multiple Choice

The process of searching a database for a specific piece of information,such as a birthday,for marketing purposes is:

• A) data mining
• B) RFM analysis
• C) data coding
• D) trawling

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Definitions:

Succession Plan

A strategy for identifying and developing future leaders within an organization, to ensure continuity in key positions.

Chain Restaurants

Restaurants that are part of a series or network, offering a similar dining experience across multiple locations.

Online Ordering

The process of purchasing goods or services via the Internet, often through vendor websites or applications.

Lack of Experience

The absence of prior exposure or familiarity with specific tasks, situations, or fields of endeavor.