Direct Response Media Marketing Includes the Following,except

question 179

Multiple Choice

Direct response media marketing includes the following,except:

• A) television
• B) radio
• C) the Internet
• D) newspapers

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Definitions:

Annual Dividend

The total amount of dividends paid to shareholders over a year.

Share

A unit of ownership in a company or financial asset that represents a proportionate claim on its assets and earnings.

Partial Excludability

Characteristic of a good whereby it is difficult but not impossible to prevent people from using it, often seen in semi-public goods.

Dividend Income

Revenue received from owning shares in a company that pays out profits to its shareholders.