Outbound Direct Response Telemarketing Is Most Successful When

question 34

Multiple Choice

Outbound direct response telemarketing is most successful when:

• A) it is tied into a database and either customers or prospects are being called
• B) the calls are made from a compiled list
• C) individuals who have visited the company's Web site are called
• D) it is used for cross-selling

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Definitions:

Rate of Return

The increase or decrease in the value of an investment during a certain timeframe, represented as a percent of the investment's initial cost.

Compounded Quarterly

Refers to the application of the compound interest rate to an investment or loan on a quarterly basis.

Loan Balance

The remaining amount of money that a borrower must pay on a loan at any given time.

Compounded Semi-annually

Interest calculation method where interest is added to the principal twice a year, increasing subsequent interest calculations.